"There are children all over the world, who live in very difficult situations and desperately need love and comfort. Our goal is to send love and hugs to children who feel lonely sad or scared, and we need your help to do it.
There are unwanted cuddly toys hiding in cupboards and under beds in homes everywhere. So let’s gather them and send them on a new adventure filled with cuddles. Please will you send your unwanted teddy bear to a child who really needs love?"